Hello!

Welcome to the first ShoeDads blog posting. Today it will be short and sweet as there are a few dozen housekeeping items that have to be resolved before close of business. :)

The main bit of news is TODAY is the official launch of ShoeDads! Perfect timing given the date is lucky 7/7/7.

This blog is intended for both our loyal customers and loyal retailers. You can expect lots of updates as we continue to roll out the ShoeDads brand of shoe charms.

If you don't already know, ShoeDads (affectionately called "Doo-dads for your shoes!") are soft, rubbery charms that fit in the popular shoes like Crocs and Airwalks.

As of this morning, we have over 50 retailers in over 5 countries. We have officially signed up one distributor (servicing the UK and the EU) with at least 2 more on the way - more info about our distributors coming later this week.

Our product line consists of almost 200 unique styles with more coming every week. As long as we can keep thinking of designs, we'll keep creating new ones!

Since this is a laid back weekend, we're planning a press release announcing our entry into the shoe charms market early next week.

In the meantime, welcome to our blog and we'll have more news (such as upcoming designs) in tomorrow's posting!

-The ShoeDads Team

P.S. The SSL certificate is going in today for those of you asking about a secure shopping cart.